Buying center refers to
A)the group of people within an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision.
B)the department within a firm responsible for the logistical process of placing, tracking, and delivering orders to other departments within the firm.
C)the department within a firm responsible for the logistical process of placing, tracking, and delivering orders to ultimate consumers.
D)a centralized location for large national or international firms that allows purchases to be made from multiple vendors at the same time.
E)the department within a firm that allows purchases to be made from a centralized location, from multiple vendors at the same time.

Question

Quizplus · Accepted Answer

Buying center refers to the group of people within an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision. This includes individuals from different departments, such as finance, operations, marketing, and procurement, who work together to evaluate suppliers, negotiating contracts, and making purchase decisions.

Buying Center Refers to