The objective and subjective attributes of a brand consumers use to compare different products and brands are referred to as
A)temporal states.
B)antecedent states.
C)information sources.
D)evaluative criteria.
E)the consideration set.

Question

Quizplus · Accepted Answer

Evaluative criteria are the standards or measures used by consumers to compare different products and brands. These criteria can be objective, such as price or quality, or subjective, such as brand image or reputation. Understanding these criteria is important for marketers to develop effective positioning strategies and to differentiate their brand from competitors.

The Objective and Subjective Attributes of a Brand Consumers Use