FIGURE 5-2
-In Figure 5-2 above, the row header at the very top below Retail Price, Display, Navigation, Voice Quality, and Battery Life are a consumer's __________ when he or she evaluates a product like a smartphone.
A)consideration set
B)evaluative criteria
C)information bits
D)quality considerations
E)value sources

Question

FIGURE 5-2 
-In Figure 5-2 above, the row header at the very top below Retail Price, Display, Navigation, Voice Quality, and Battery Life are a consumer's __________ when he or she evaluates a product like a smartphone.
A)consideration set 
B)evaluative criteria 
C)information bits 
D)quality considerations 
E)value sources

Quizplus · Accepted Answer

The row header at the very top represents the evaluative criteria, which are the specific features or attributes that a consumer uses to evaluate a product. It helps the consumer to compare different brands or models and make a better purchasing decision. The other answer choices are not appropriate in this context.

FIGURE 5-2 -In Figure 5-2 Above, the Row Header at the Very