Evaluative criteria refer to
A)the objective and subjective attributes of a brand consumers use to compare different products and brands.
B)those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased decision.
C)those attributes of a brand that are based exclusively on subjective criteria in order to avoid post-purchase anxiety.
D)the attributes of a product that a manufacturer wishes to promote to a specific target market.
E)a list of product attributes from which a customer will not waiver regardless of additional incentives.

Question

Quizplus · Accepted Answer

Evaluative criteria refer to both objective and subjective attributes of a brand that consumers use to compare different products and brands. This helps them make a selection that best serves their needs and preferences.

Evaluative Criteria Refer to