When purchasing a computer, factors the consumer considers prior to purchase are called __________, which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.
A)hot buttons
B)informational alternatives
C)evaluative criteria
D)buying-decision choices
E)consumer attributes

Question

Quizplus · Accepted Answer

Evaluative criteria are the factors that consumers consider before making a purchase. These may include objective attributes such as price, features, and performance, as well as subjective ones such as brand reputation and personal preferences. Hot buttons refer to specific issues that are particularly important to a consumer, while informational alternatives are the different options available for obtaining information about a product. Buying-decision choices and consumer attributes are not commonly used terms in the context of consumer behavior.

When Purchasing a Computer, Factors the Consumer Considers Prior to Purchase