An example of a marketer-dominated source of information for an external information search is
A)personal experience.
B)Consumer Reports magazine.
C)consumer programs on talk radio stations.
D)friends and relatives.
E)salespeople.

Question

Quizplus · Accepted Answer

Salespeople are typically hired by companies to promote and sell their products, making them a marketer-dominated source of information. They may provide biased information in favor of their product, and their primary goal is to make a sale rather than provide objective advice. Personal experience, Consumer Reports magazine, consumer programs on talk radio stations, and friends and relatives are all examples of non-marketer-dominated sources of information.

An Example of a Marketer-Dominated Source of Information for an External