There are five stages in the purchase decision process.The fifth stage is __________.
A)information search
B)purchase decision
C)alternative evaluation
D)postpurchase behavior
E)problem recognition

Question

Quizplus · Accepted Answer

The fifth stage in the purchase decision process is postpurchase behavior, which refers to the evaluation of the product after purchase. This includes seeking reassurance, confirming satisfaction, and sharing the experience with others. It is an important stage for marketers to monitor as it can affect future purchase decisions and overall satisfaction with the brand.

There Are Five Stages in the Purchase Decision Process