At the __________ of the purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.
A)problem recognition stage
B)information search stage
C)alternative evaluation stage
D)purchase decision stage
E)postpurchase stage

Question

Quizplus · Accepted Answer

The postpurchase stage is when a consumer evaluates the product after purchase and compares it with their expectations. It is during this stage that a consumer can be satisfied or dissatisfied with the product.

At the __________ of the Purchase Decision Process, a Consumer