Rackspace US Inc.is a Web hosting company.That means that if you want to have a site on the Web, you could buy not only Internet space from them, but also technical support, and design services.When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time of the day or night," you know that Rackspace is most likely trying to do which of the following?
A)downgrade the competition
B)reduce new buyers' cognitive dissonance
C)increase new buyers' cognitive dissonance
D)produce a consideration set
E)evoke alternative evaluation

Question

Quizplus · Accepted Answer

The ad is trying to reduce new buyers' cognitive dissonance by highlighting Rackspace's dedicated and helpful support as a way to alleviate any concerns or doubts they may have about using their Web hosting services.