Most likely, how would consumers who purchased a new innovative type of running shoe try to reduce any cognitive dissonance they feel?
A)Use only an internal information search.
B)Have little or no problem solving involvement.
C)Read ads for the running shoe even after the purchase has been made.
D)Use routine problem solving.
E)If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance.

Question

Quizplus · Accepted Answer

Consumers who have purchased a new innovative type of running shoe may experience cognitive dissonance because they have spent a significant amount of money on the product. To reduce this dissonance, they may seek out information that supports their decision, such as reading ads for the running shoe even after the purchase has been made. This is known as post-purchase behavior and is a common tactic for reducing cognitive dissonance.

Most Likely, How Would Consumers Who Purchased a New Innovative