Melissa has just told her supervisor, "I'm so glad I bought the Motorola RAZR2 rather than those other phones I was considering.I can do my E-mail, access my music, and even search the Web with it.It's like having a mini-computer in my pocket." Which stage of the consumer purchase decision process is demonstrated by Melissa's conversation?
A) problem recognition
B) information search
C) alternative evaluation
D) purchase decision
E) postpurchase behavior
Correct Answer:
Verified
Q57: battery life?
A)Apple
B)BlackBerry
C)HTC
D)Palm
E)LG
Q58: An example of a marketer-dominated source of
Q59: An example of a marketer-dominated source of
Q60: Sources of external information that originate with
Q61: Consideration set refers to
A)the group of brands
Q63: There are five stages in the purchase
Q64: Most likely, how would consumers who purchased
Q65: The personal, social, and economic significance of
Q66: The feeling of postpurchase psychological tension or
Q67: At the _ of the purchase decision
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