Consideration set refers to
A)the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
B)the group of brands a consumer would consider acceptable from among all the brands in the product class.
C)the group of brands of which a consumer is aware.
D)all possible substitutes that may satisfy a consumer's needs regardless of the product class.
E)those product alternatives a consumer has considered but deemed unacceptable.

Question

Quizplus · Accepted Answer

Consideration set refers to the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware. This means that the consumer has already narrowed down the options into a set of brands that are acceptable to them. Option A is the correct definition of the consideration set.

Consideration Set Refers to