Sources of external information that originate with the sellers of products and services, and including advertising, company Web sites, salespeople, and point-of-purchase displays in stores are referred to as
A)personal experiences.
B)Consumer Reports magazines.
C)consumer exploitation tactics.
D)data mining.
E)marketer-dominated sources.

Question

Quizplus · Accepted Answer

The sources of external information that originate with the sellers of products and services, including advertising, company websites, salespeople, and point-of-purchase displays in stores are referred to as marketer-dominated sources. These sources are under the control of the seller, and their purpose is to stimulate demand for specific products or services.

Sources of External Information That Originate with the Sellers of Products