Which of the following statements concerning evaluative criteria is most accurate?
A)Even if the alternatives in a person's consideration set don't really satisfy them, people are not willing to continue the search.
B)Consumers often have several criteria for evaluating products.
C)Evaluative criteria represent objective rather than subjective attributes.
D)Evaluative criteria represent subjective rather than objective attributes.
E)Ultimately, the most important evaluative criteria is price.

Question

Quizplus · Accepted Answer

Consumers often have multiple criteria for evaluating products, such as quality, price, brand reputation, and environmental impact. These criteria can be subjective (based on personal opinions or preferences) or objective (based on measurable features or attributes). While price may be an important evaluative criterion for some consumers, it is not universally the most important or the only criterion considered.

Which of the Following Statements Concerning Evaluative Criteria Is Most