Using the same brand name for different products, such as Tylenol® Cold & Flu and Tylenol® P.M., is an example of
A)selective comprehension.
B)selective retention.
C)stimulus generalization.
D)stimulus discrimination.
E)routine response behavior.

Question

Quizplus · Accepted Answer

This is an example of stimulus generalization because the brand name Tylenol® is being applied to different products that serve different functions, but consumers associate the brand with trust and reliability, so they may be more likely to purchase other Tylenol-branded products.

Using the Same Brand Name for Different Products, Such as Tylenol®