Which of the following statements about brand loyalty is most accurate?
A)Learning has little affect on brand loyalty because most habits are instinctual.
B)Brand loyalty eliminates perceived risk associated with spontaneous purchases.
C)The incidence of brand loyalty is steadily rising in North America.
D)Brand loyalty results from the positive reinforcement of previous actions.
E)The best way to enhance brand loyalty is by branding all new products with the same brand name.

Question

Quizplus · Accepted Answer

Brand loyalty is reinforced by positive experiences and is a learned behavior. When a consumer has a positive experience with a brand, they are more likely to continue purchasing that brand in the future. This creates a cycle of positive reinforcement that ultimately leads to brand loyalty. Other options are incorrect: A is false because habits can be learned and are not solely instinctual, B is a partial explanation of brand loyalty, but does not encompass the entire concept, C is false because it is not clear that brand loyalty is increasing, and E is too simplistic and ignores the importance of product quality and consumer experiences.

Which of the Following Statements About Brand Loyalty Is Most