FIGURE 5-9
-In Figure 5-9 above, what approach did Colgate marketers use to encourage consumer towards its product?
A)Change beliefs about the extent to which a brand has certain attributes.
B)Change the perceived importance of attributes.
C)Adding new attributes to the product.
D)Develop automatic responses through repeated exposure.
E)Reduce consumers risk and encourage purchases.

Question

FIGURE 5-9 
-In Figure 5-9 above, what approach did Colgate marketers use to encourage consumer towards its product?
A)Change beliefs about the extent to which a brand has certain attributes. 
B)Change the perceived importance of attributes. 
C)Adding new attributes to the product. 
D)Develop automatic responses through repeated exposure. 
E)Reduce consumers risk and encourage purchases.

Quizplus · Accepted Answer

The Answer of FIGURE 5-9 
-In Figure 5-9 above, what approach did Colgate marketers use to encourage consumer towards its product?
A)Change beliefs about the extent to which a brand has certain attributes. 
B)Change the perceived importance of attributes. 
C)Adding new attributes to the product. 
D)Develop automatic responses through repeated exposure. 
E)Reduce consumers risk and encourage purchases.

FIGURE 5-9 -In Figure 5-9 Above, What Approach Did Colgate Marketers Use