A favorable attitude toward and consistent purchase of a single brand over time is referred to as
A)brand bias.
B)brand discrimination.
C)brand loyalty.
D)behavioral loyalty.
E)consumer allegiance.

Question

Quizplus · Accepted Answer

Brand loyalty refers to a positive attitude and consistent purchase behavior towards a single brand over a period of time. It is seen as desirable by companies as it leads to repeat purchases and helps in building a steady customer base.

A Favorable Attitude Toward and Consistent Purchase of a Single