The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences is referred to as
A)a negative antecedent.
B)perceived risk.
C)temporal uncertainty.
D)spatial uncertainty.
E)buyers' remorse.

Question

Quizplus · Accepted Answer

The anxiety felt by a consumer due to the inability to predict potential negative consequences of a purchase is known as perceived risk. This can include financial, performance, social, physical, and psychological risk.

The Anxiety Felt Because the Consumer Cannot Anticipate the Outcomes