Perceived risk is
A)an unmerited fear of being taken advantage of in an exchange situation.
B)the anxiety felt in an exchange such as an auction or blind bid where the consumer cannot be certain of the outcome until they are no longer in a position to change it.
C)the degree to which a seller is willing to make an exchange based upon a customer's credit or buying history.
D)the willingness of a consumer to allow the ultimate purchase decision to be made by someone other than himself.
E)the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.

Question

Quizplus · Accepted Answer

Perceived risk is the anxiety or uncertainty a consumer experiences when they cannot anticipate the outcomes of a purchase but believe there may be negative consequences. It can arise from various factors such as financial, functional, physical, social, or psychological risks associated with the purchase decision. Therefore, option E is the best choice. The other options are not accurate descriptions of perceived risk.

Perceived Risk Is