Retailers can reduce problems associated with selective retention by
A)hiring well-known celebrities to sponsor their products.
B)using a more convoluted store layout.
C)providing brochures for consumers to take home.
D)adopting advertising campaigns that use bright colors and/or snappy background music.
E)offering extended service warranties.

Question

Quizplus · Accepted Answer

Providing brochures for consumers to take home allows them to review information about the product at their own leisure, increasing the likelihood of retaining the information.

Retailers Can Reduce Problems Associated with Selective Retention by