Fear of physical harm, size of financial outlay required to buy the product, product performance, and even the lack of approval of friends, are all examples of factors that contribute to
A)consumer anguish.
B)cognitive dissonance.
C)purchase anxiety.
D)perceived risk.
E)consumer cynicism.

Question

Quizplus · Accepted Answer

The given factors contribute to perceived risk, which is the level of uncertainty a consumer feels about the consequences of purchasing a product. This uncertainty could be related to physical harm, financial issues, social approval, or product performance. Therefore, option D is the best choice.

Fear of Physical Harm, Size of Financial Outlay Required to Buy