FIGURE 5-8
-When Clorox uses the Good Housekeeping Seal for its Fresh Step cat litter, in Figure 5-8 above, their strategy is to reduce the consumer's __________ and encourage purchases.
A)perceived risk
B)behavioral risk
C)retentive learning
D)functional learning
E)motivated learning

Question

FIGURE 5-8 
-When Clorox uses the Good Housekeeping Seal for its Fresh Step cat litter, in Figure 5-8 above, their strategy is to reduce the consumer's __________ and encourage purchases.
A)perceived risk 
B)behavioral risk 
C)retentive learning 
D)functional learning 
E)motivated learning

Quizplus · Accepted Answer

The Good Housekeeping Seal is a third-party endorsement that can reduce the consumer's perceived risk associated with the product. This can ultimately encourage purchases as the consumer feels more confident in the product's quality and effectiveness.

FIGURE 5-8 -When Clorox Uses the Good Housekeeping Seal for Its Fresh