In an attempt to sell more soft drinks and popcorn, a theater owner embedded very brief messages in the feature film.The messages, which flashed on the screen for such a short time that moviegoers were not consciously aware of the message, urged consumers to 'Drink Coke' and to 'Eat Popcorn'.Research showed the messages were largely ineffective.This example suggests that
A)selective perception over-rides advertising messages.
B)selective exposure is difficult for marketers to surmount.
C)subliminal messages may have limited effects on behavior.
D)subliminal perception enables marketers to take advantage of consumers.
E)the messages violated the concept of selective comprehension.

Question

Quizplus · Accepted Answer

This example suggests that subliminal messages may have limited effects on behavior. Despite the messages being embedded in the film, research showed that they were largely ineffective. This indicates that the messages were not powerful enough to subconsciously influence moviegoers to buy more soft drinks and popcorn, supporting the idea that subliminal messages may have limited effects on behavior.

In an Attempt to Sell More Soft Drinks and Popcorn