Which of the following statements about subliminal perception is most accurate?
A)The Federal Communications Commission (FCC) believes that subliminal perception does work with a sizeable number of consumers.
B)Subliminal messages are illegal in the United States.
C)Subliminal messages are more effective now since they can be individualized through use of the Internet.
D)About half of U.S.consumers think that subliminal messages can cause them to buy things they don't want.
E)The use of subliminal messaging is monitored by the Better Business Bureau.

Question

Quizplus · Accepted Answer

According to research, about half of U.S. consumers believe that subliminal messages can influence them to buy things they don't want. The other statements in the options are either false or unsupported by research. The FCC and Better Business Bureau do not monitor subliminal messaging, and while there have been instances where subliminal messages have been illegal (such as in advertising), it is not a blanket prohibition. The effectiveness of subliminal messaging is also debated in the scientific community and its potential effectiveness through individualization via the internet is not supported by empirical evidence.

Which of the Following Statements About Subliminal Perception Is Most