A __________ is the action taken by a consumer to satisfy a drive.
A)cue
B)demotivator
C)motivator
D)response
E)stimulus

Question

Quizplus · Accepted Answer

A response is the action taken by a consumer to satisfy a drive. The other options are related to the factors that influence or initiate a response, but not the action itself. A cue is an external trigger that causes a consumer to form an expectation or associate a stimulus with a response. A demotivator is an internal or external factor that reduces a consumer's motivation to satisfy a drive. A motivator is an internal or external factor that increases a consumer's motivation to satisfy a drive. A stimulus is an object or event that elicits a physiological or psychological response.

A __________ Is the Action Taken by a Consumer to Satisfy