If you read this chapter the night before this test and still cannot remember the correct marketing term to answer this question, it may very well be the result of
A)selective retention.
B)selective comprehension.
C)selective exposure.
D)selective perception.
E)too much fun and too little studying.

Question

Quizplus · Accepted Answer

Selective retention refers to the phenomenon where people retain only information that supports their existing attitudes and beliefs, while ignoring information that does not. In this case, it is possible that the reader selectively retained some information from the chapter, but not the marketing term needed for the test.

If You Read This Chapter the Night Before This Test