When Betty Crocker advertises that baking a cake from one of its mixes tastes just like homemade, it is influencing which type of learning?
A) stimulus discrimination
B) cognitive learning
C) brand loyalty
D) stimulus generalization
E) behavioral learning
Correct Answer:
Verified
Q178: FIGURE 5-7 Q180: The anxiety felt because the consumer cannot Q181: The back of a box of Hinode Q182: A consumer's subjective perception of how a Q184: A learned predisposition to respond to an Q185: A favorable attitude toward and consistent purchase Q186: Attitude refers to
A)a person's consistent behaviors or
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