Brand loyalty refers to
A)a person's refusal to use a product that is not their "favorite" brand even if it means they would have no product at all.
B)a favorable attitude toward and consistent purchase of a single brand over time.
C)a formalized agreement of a vendor to carry one brand rather than another because they view the quality of that brand to be superior to all others.
D)the willingness of consumers to try a new product in a product line based upon their satisfaction with other products in the line of the same brand.
E)the blind faith that any product manufactured by the same company will be of the same quality or value regardless of empirical data that might suggest otherwise.

Question

Quizplus · Accepted Answer

Brand loyalty is when a consumer consistently purchases and has a favorable attitude towards a single brand over time, even if other options are available. It does not necessarily involve a refusal to use a different brand, nor is it based on blind faith. It is the result of positive experiences with a brand's products and the reputation or image of the brand itself.

Brand Loyalty Refers to