Most people already know TUMS, a popular antacid, contains calcium.Today, TUMS antacid stresses both the benefits of calcium itself and the fact that TUMS can be used as a calcium supplement.The new promotion is changing attitudes toward TUMS by
A)changing beliefs about the extent to which TUMS has a specific attribute.
B)changing the perceived importance of a specific attribute.
C)providing stimulus generalization to prospective buyers.
D)adding a new attribute.
E)reducing perceived risk.

Question

Quizplus · Accepted Answer

The new promotion is emphasizing the fact that TUMS can be used as a calcium supplement, which changes the perceived importance of this specific attribute. This may encourage consumers to view TUMS not just as a remedy for heartburn, but also as a source of beneficial calcium.

Most People Already Know TUMS, a Popular Antacid, Contains Calcium