In the VALS system, consumers who choose familiar products and brands, favor American-made products, and are generally brand loyal are referred to as _________.
A)experiencers
B)innovators
C)achievers
D)believers
E)thinkers

Question

Quizplus · Accepted Answer

According to the VALS system, believers are consumers who have a strong preference for familiar products and brands, typically favoring American-made products, and are generally brand loyal. Experiencers are more interested in new and exciting experiences, innovators are more likely to be early adopters of new products, achievers focus on success and status, and thinkers prioritize information and knowledge.

In the VALS System, Consumers Who Choose Familiar Products and Brands