Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) changing the perceived importance of attributes; and (3) __________.
A)reinforcing the consumers' sense of self confidence in making wise purchase decisions
B)actively educating consumers about the product's competitive advantages
C)refocusing a consumer's attention from one attribute to another
D)adding new attributes to a product
E)denigrating the attributes of competitors' products

Question

Quizplus · Accepted Answer

Marketers can change consumer attitudes by adding new attributes to a product, which can make the product more appealing or relevant to consumers.

Marketers Use Three Approaches to Try to Change Consumer Attitudes