In the VALS system, consumers motivated by ideals are guided by knowledge and principle.__________ are mature, reflective, and well-educated people who value order, knowledge, and responsibility.
A)Thinkers
B)Believers
C)Achievers
D)Innovators
E)Experiencers

Question

Quizplus · Accepted Answer

According to the VALS system, consumers motivated by ideals are called "Thinkers." Thinkers are described as mature, reflective, and well-educated individuals who value knowledge, responsibility, and order.

In the VALS System, Consumers Motivated by Ideals Are Guided