Another name for the analysis of consumer lifestyle is __________.
A)demographics
B)psychographics
C)social statistics
D)physiological needs
E)sociographics

Question

Quizplus · Accepted Answer

Psychographics is the study of consumer lifestyles, values, attitudes, and personality traits. It goes beyond demographics, which only examines basic characteristics such as age, income, and gender. Social statistics and sociographics are not commonly used terms in marketing, and physiological needs refer to a different aspect of consumer behavior.

Another Name for the Analysis of Consumer Lifestyle Is __________