In the VALS system, practical consumers and deliberate information-seekers, who value durability and functionality in products over styling and newness are called
A)experiencers.
B)innovators.
C)achievers.
D)thinkers.
E)believers.

Question

Quizplus · Accepted Answer

According to the VALS system, consumers who prioritize durability and functionality over styling and newness are called "thinkers." They are practical and deliberate in their decision-making and tend to seek out information before making a purchase.

In the VALS System, Practical Consumers and Deliberate Information-Seekers, Who