Consumers motivated by ideals are guided by knowledge and principle.__________ are conservative, conventional people with concrete beliefs based on traditional, established codes: family, religion, community, and the nation.
A)Thinkers
B)Believers
C)Achievers
D)Strivers
E)Makers

Question

Quizplus · Accepted Answer

The description fits the characteristics of "Believers," who value tradition, established norms, and principles. They are motivated by ideals and their decisions are guided by knowledge and principle.

Consumers Motivated by Ideals Are Guided by Knowledge and Principle