The Values and Lifestyle (VALS) program
A)was created to help consumers make healthier life style choices.
B)helps marketers identify consumers interested in mental and physical health products and services.
C)was created to reduce costs in the insurance industry by educating consumers.
D)creates profiles of people based on their primary motivation and resources.
E)identifies consumers and places them in appropriate target markets based upon previous buying behaviors.

Question

Quizplus · Accepted Answer

The Values and Lifestyle (VALS) program creates profiles of people based on their primary motivation and resources. It helps marketers to understand consumer behavior and identify potential target markets based on their values, attitudes, and lifestyles. The program does not aim to promote healthier lifestyles, reduce costs in the insurance industry, or solely focus on past buying behaviors.

The Values and Lifestyle (VALS) Program