You are a computer manufacturer and will introduce a new high-quality home entertainment system during the next six months.In the past you have had success using lifestyle analysis, particularly the VALS program, to help you profile your customers.Which of the following VALS type profiles would be the most logical target market for your new product?
A)survivors
B)believers
C)makers
D)achievers
E)innovators

Question

Quizplus · Accepted Answer

Innovators are the group that is most likely to be receptive to new technology and to seek out new experiences. As a result, they represent the most likely target market for a new high-quality home entertainment system. Survivors and Believers tend to be more traditional and conservative in their purchasing habits, while Makers and Achievers may not prioritize home entertainment as highly as other aspects of their lives.

You Are a Computer Manufacturer and Will Introduce a New