In the VALS system, consumers who are practical people who have constructive skills, value self-sufficiency, and are unimpressed by material possessions except those with a practical or functional purpose are referred to as __________.
A)actualizers
B)thinkers
C)makers
D)achievers
E)innovators

Question

Quizplus · Accepted Answer

According to the VALS system, consumers who have practical skills and value self-sufficiency are categorized as Makers. Actualizers are goal-oriented consumers who have achieved a high level of success in their lives. Thinkers are reflective individuals who are motivated by a desire for knowledge and understanding. Achievers are driven by the desire for achievement and status. Innovators are motivated by change and excitement, and are often early adopters of new products and technologies. None of these categories fit the description of consumers who value practicality and self-sufficiency, except for Makers.

In the VALS System, Consumers Who Are Practical People Who