In the VALS system, consumers who have lower levels of education and household income, and who favor stylish products and are as impulsive as their financial circumstances permit them to be are referred to as __________.
A)thinkers
B)believers
C)strivers
D)innovators
E)experiencers

Question

Quizplus · Accepted Answer

The VALS system categorizes consumers into various segments based on their motivations and resources, and one such segment is 'strivers.' These consumers have lower levels of education and income but aspire to achieve a higher social status. They are impulsive and seek trendsetting products and services. Therefore, option C is the correct answer. The other options - thinkers, believers, innovators, and experiencers - refer to different consumer segments with distinct characteristics and motivations.

In the VALS System, Consumers Who Have Lower Levels of Education