In the VALS system, consumers who are successful, sophisticated, take-charge people with high self-esteem and abundant resources of all kinds are referred to as __________.
A)actualizers
B)thinkers
C)achievers
D)innovators
E)makers

Question

Quizplus · Accepted Answer

In the VALS system, "innovators" are described as successful, sophisticated, take-charge people with high self-esteem and abundant resources.

In the VALS System, Consumers Who Are Successful, Sophisticated, Take-Charge