According to the VALS profile, consumers who are successful, sophisticated, take-charge people with high self-esteem and abundant resources are referred to as __________.
A)actualizers
B)thinkers
C)achievers
D)believers
E)innovators

Question

Quizplus · Accepted Answer

Innovators are described as successful, sophisticated, take-charge people with high self-esteem and abundant resources in the VALS framework.

According to the VALS Profile, Consumers Who Are Successful, Sophisticated