Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced, it was tagged as a pet killer by people in a chat room and the rumor spread.If Procter & Gamble had not been so convinced it was a potentially very successful product, Febreeze could have been deleted from the P&G product line as a result of
A)negative word of mouth.
B)a lack of back translation.
C)cultural insensitivity.
D)consumer ethnocentrism.
E)misinformed business strategy.

Question

Quizplus · Accepted Answer

Negative word of mouth could have led to the deletion of Febreeze from the P&G product line if the company had not been convinced of its potential success.

Febreeze Is an Odor-Controlling Spray That Is Manufactured by Procter