In the VALS system, consumers who have a busy, goal-directed lifestyle and a deep commitment to career and family are called
A)thinkers.
B)believers.
C)achievers.
D)innovators.
E)experiencers.

Question

Quizplus · Accepted Answer

The group of consumers described in the question, i.e. those with a busy, goal-directed lifestyle and a commitment to career and family, are typically categorized as "achievers" in the VALS system. Achievers are characterized by a focus on career success and social status, and tend to prefer established products and brands that are seen as reliable and high-quality.

In the VALS System, Consumers Who Have a Busy, Goal-Directed