In the VALS system, consumers who favor established, prestige products and services and are interested in time-saving devices given their hectic schedules are called
A)thinkers.
B)believers.
C)achievers.
D)innovators.
E)experiencers.

Question

Quizplus · Accepted Answer

Achievers are described as people who are motivated by goals and achievements, seeking out established, prestigious products and services that reflect their success. They are also focused on time management and efficiency, making time-saving devices appealing to them. This description matches the consumer preferences in the question.

In the VALS System, Consumers Who Favor Established, Prestige Products