In the VALS system, consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called the
A)ideals-motivated group.
B)achievement -motivated group.
C)self-expression-motivated group.
D)rewards and success motivated group.
E)high-and low-resource group.

Question

Quizplus · Accepted Answer

The VALS system defines consumers who seek products and services that demonstrate their success to their peers or to a peer group they aspire to as the "achievement-motivated group." This group values status, prestige, and power and wants to demonstrate these qualities to others. They are motivated by the desire to attain their goals and be successful.

In the VALS System, Consumers Who Are Looking for Products