Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so, few consumers considered cola freshness an issue.Pepsi is trying to change consumer's attitudes toward Pepsi by
A)changing beliefs about the extent to which a brand has a specific attribute.
B)changing the perceived importance of a specific attribute.
C)adding a new attribute.
D)reducing perceived risk.
E)providing stimulus generalization.

Question

Quizplus · Accepted Answer

By emphasizing the importance of freshness through the use of freshness dates, Pepsi is trying to change consumers' attitudes toward Pepsi by changing the perceived importance of freshness as an attribute.

Pepsi-Cola Made "Freshness" an Important Product Attribute When It Stamped