In the VALS system, consumers who are young, enthusiastic, and impulsive consumers who become excited about new possibilities but are equally quick to cool are called
A)strivers.
B)believers.
C)achievers.
D)innovators.
E)experiencers.

Question

Quizplus · Accepted Answer

These characteristics describe the "Experiencers" segment in the VALS system. Experiencers are young and always seeking new experiences, but their enthusiasm can quickly fade. They are trend followers who want to be seen as stylish and modern.

In the VALS System, Consumers Who Are Young, Enthusiastic, and Impulsive