In the VALS classification system shown in Figure 5-10 above, diamond "E" consists of a group of consumers who represent a modest market for most products and services and are brand loyal.
A)innovators
B)makers
C)survivors
D)believers
E)thinkers

Question

Quizplus · Accepted Answer

Survivors are typically characterized by their modest means and brand loyalty, making them a modest market for most products and services.

In the VALS Classification System Shown in Figure 5-10 Above