In the VALS system, __________ groups are consumers motivated by ideals and are guided by knowledge and principle.
A)ideals-motivated
B)achievement-motivated
C)self-expression-motivated
D)rewards-success motivated
E)high-and low-resource motivated

Question

Quizplus · Accepted Answer

According to the VALS system, consumers motivated by ideals are guided by knowledge and principle. They are concerned about social and environmental issues, prioritize ethical consumerism, and are often interested in spiritual pursuits. This group is associated with values such as self-respect, sense of belonging, and sense of accomplishment. Therefore, A) Ideals-motivated is the best choice.

In the VALS System, __________ Groups Are Consumers Motivated by Ideals